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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Assumption Mapping |  Knowledge Modeling Concept Mapping |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 45-60 min | 1-2 h | 1-2 Wochen pro Iteration |
Participantsdifferent | 4-10 | 2-8 | 1-8 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Assumption map, Test backlog, Risk ranking | Concept Map, Relationship Labels, Knowledge Gaps | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | JourneyServiceService design | AssumptionsRiskExperimentsValidation | KnowledgeConceptsMappingSensemaking | ExperimentsValidationDiscoveryAssumptions |