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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
2-4 h1-3 h1-3 h45-90 min
Participantsdifferent
4-101-83-122-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogArgument Map, Evidence Gaps, Decision RationaleKnowledge Map, Critical Knowledge Areas, Transfer PlanAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
JourneyServiceService design
SensemakingDecisionRationale
KnowledgeMappingRisk
AssumptionsRiskDecisionDiscovery
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