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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Argument Mapping |  Operations Kepner-Tregoe |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | 2-4 h | 1-3 h | 2-8 h | 0.5-2 Tage |
Participantsdifferent | 4-10 | 1-8 | 2-8 | 6-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Argument Map, Evidence Gaps, Decision Rationale | Problem Analysis, Decision Analysis, Risk Plan | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | SensemakingDecisionRationale | Problem solvingRoot causeDecisionOperations | Service designOperationsJourneyBlueprint |