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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When problems are unclear, chaotic, or only seemingly familiar, standard recipes fall short. A Cynefin Workshop sorts situations by the nature of their problem and connects them with matching action logic.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 h1-3 h1-3 h60-180 min
Participantsdifferent
4-101-83-104-20
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogArgument Map, Evidence Gaps, Decision RationaleCustomer Journey Canvas, Pain Points, Experience OpportunitiesCynefin Map, Domain-specific Actions, Sensemaking Notes
Tagsno overlap
JourneyServiceService design
SensemakingDecisionRationale
JourneyCustomerService designCanvas
ComplexitySensemakingDecision
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