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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Argument Mapping |  Product Discovery Concierge MVP |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-3 h | 1-4 Wochen | 45-90 min |
Participantsdifferent | 4-10 | 1-8 | 3-10 Kunden | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Argument Map, Evidence Gaps, Decision Rationale | Concierge Learnings, Service Blueprint, MVP Risks | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | JourneyServiceService design | SensemakingDecisionRationale | MVPValidationServiceDiscovery | AssumptionsRiskDecisionDiscovery |