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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 h1-3 h1-2 h1-3 h
Participantsdifferent
4-101-81-83-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogArgument Map, Evidence Gaps, Decision RationaleConcept Map, Relationship Labels, Knowledge GapsKnowledge Map, Critical Knowledge Areas, Transfer Plan
Tagsno overlap
JourneyServiceService design
SensemakingDecisionRationale
KnowledgeConceptsMappingSensemaking
KnowledgeMappingRisk
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