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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for ALPEN Method
Operations
ALPEN Method
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
2-4 h10-20 min daily1-3 h0.5-2 Tage
Participantsdifferent
4-1012-86-12
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogDaily Plan, Time Estimates, Review NotesGap Matrix, Action Plan, Risk NotesService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyServiceService design
PlanningTime managementProductivityOperations
StrategyAnalysisPlanning
Service designOperationsJourneyBlueprint
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