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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for ALPEN Method
Operations
ALPEN Method
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
2-4 h10-20 min daily1-5 Tage45-75 min
Participantsdifferent
4-101Nutzertraffic2-8
Formatdifferent
WorkshopAsyncAsyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogDaily Plan, Time Estimates, Review NotesClick Data, Interest Signal, Learning DecisionTest Matrix, Test Plan
Tagsno overlap
JourneyServiceService design
PlanningTime managementProductivityOperations
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
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