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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for ALPEN Method
Operations
ALPEN Method
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
2-4 h10-20 min daily30-90 min0.5-2 Tage
Participantsdifferent
4-1011-66-12
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogDaily Plan, Time Estimates, Review NotesDecision Tree, Option Map, Assumption ListService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyServiceService design
PlanningTime managementProductivityOperations
DecisionTreeOptions
Service designOperationsJourneyBlueprint
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