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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
2-4 h1-2 h15-60 min je Zyklus60–90 min
Participantsdifferent
4-104-121-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogAlignment Map, Open Issues, Decision QuestionsSituation Assessment, Decision Loop, Action UpdatesStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
JourneyServiceService design
AlignmentStakeholdersStrategyFacilitation
DecisionChangeLearningStrategy
StakeholdersAlignmentFacilitationChange
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