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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for DACI
Decision Making
DACI
Paper illustration for RAPID
Decision Making
RAPID
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h1-2 h30-60 min45-90 min
Participantsdifferent
4-104-122-103-12
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogAlignment Map, Open Issues, Decision QuestionsDACI Matrix, Decision Owner, Decision LogRAPID Role Map, Recommendation, Decision Log
Tagsno overlap
JourneyServiceService design
AlignmentStakeholdersStrategyFacilitation
DecisionRolesGovernanceAlignment
DecisionRolesGovernance
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