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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
Paper illustration for PERT Estimation.
Decision Making
PERT Estimation
Paper illustration for Planning Poker.
Agile
Planning Poker
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes.When estimates within the team diverge too much, it puts differing expectations on a common test bench. It separates rough complexity from unspoken assumptions.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
2-4 h30-90 min15-45 min2-5 min je Item
Participantsdifferent
4-103-121-83-9
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogAffinity Size Map, Grouped Estimates, Unclear ItemsPERT Estimate, Expected Value, Risk NotesRelative Estimates, Assumption Notes, Split Candidates
Tagsno overlap
JourneyServiceService design
EstimationBacklogRelative sizing
EstimationUncertaintyRisk
EstimationAgileRelative sizingTeam
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