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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Accountability Ladder
Operations
Accountability Ladder
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for Responsibility Poker.
Facilitation
Responsibility Poker
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.With defensive reactions to problems, the method shifts the view from justification to ownership. It makes visible which reaction stage a person or team is currently stuck on.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When it stays unclear who carries responsibility and who only contributes, Responsibility Poker makes the distribution of responsibility explicit. It sharpens the boundaries between weighing in, deciding, and bearing consequences.
Complexitydifferent
MediumLowMediumLow
Timedifferent
2-4 h20-45 min1-2 h45-90 min
Participantsdifferent
4-101-84-123-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogOwnership Reflection, Action Commitment, Coaching NotesAlignment Map, Open Issues, Decision QuestionsResponsibility Map, Role Agreements, Open Questions
Tagsno overlap
JourneyServiceService design
ResponsibilityLeadershipTeam
AlignmentStakeholdersStrategyFacilitation
RolesResponsibilityTeamFacilitation
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