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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for ABC Analysis
Operations
ABC Analysis
Process Mapping method illustration showing its working structure
Operations
Process Mapping
Paper illustration of a review with planned work, actual event sequence, comparison, and assigned improvement actions.
Operations
After-Action Review
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.After missions or project phases with unclear outcomes, the method makes visible what actually happened and what can be learned from it. It separates course, effect, and causes so experience turns into solid improvement.
Complexitydifferent
MediumLowMediumLow
Timedifferent
2-4 h30-60 min1-3 h20-45 min
Participantsdifferent
4-101-53-103-12
Formatdifferent
WorkshopAsyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogABC Classification, Focus Rules, Control ListProcess Map, Handoff List, Improvement BacklogLessons learned, Action items, Event summary
Tagsno overlap
JourneyServiceService design
PrioritizationOperationsPortfolio
ProcessOperationsImprovement
LearningOperationsImprovement
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