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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for ABC Analysis
Operations
ABC Analysis
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
MediumLowLowMedium
Timedifferent
2-4 h30-60 min30-120 min45-90 min
Participantsdifferent
4-101-52-62-5
Formatdifferent
WorkshopAsyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogABC Classification, Focus Rules, Control ListObservation Notes, Improvement IdeasA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
JourneyServiceService design
PrioritizationOperationsPortfolio
LeanObservationProcessOperations
LeanProblem solvingCoachingOperations
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