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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
2-4 h30-60 min1-4 Wochen0.5-2 Tage
Participantsdifferent
4-101-53-10 Kunden6-12
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogABC Classification, Focus Rules, Control ListConcierge Learnings, Service Blueprint, MVP RisksService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyServiceService design
PrioritizationOperationsPortfolio
MVPValidationServiceDiscovery
Service designOperationsJourneyBlueprint
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