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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for ABC Analysis
Operations
ABC Analysis
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
MediumLowMediumLow
Timedifferent
2-4 h30-60 min45-90 min15-30 min
Participantsdifferent
4-101-52-52-6
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogABC Classification, Focus Rules, Control ListA3 Report, Action Plan, Root Cause AnalysisRoot cause notes, Countermeasures
Tagsno overlap
JourneyServiceService design
PrioritizationOperationsPortfolio
LeanProblem solvingCoachingOperations
Root causeIncidentLeanProblem solving
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