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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for ABC Analysis
Operations
ABC Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.
Complexitydifferent
MediumLowLowMedium
Timedifferent
2-4 h30-60 min15-30 min1-4 h
Participantsdifferent
4-101-52-63-8
Formatdifferent
WorkshopAsyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogABC Classification, Focus Rules, Control ListRoot cause notes, CountermeasuresProblem Statement, Cause Hypotheses, Confirmed Causes, Action Plan
Tagsno overlap
JourneyServiceService design
PrioritizationOperationsPortfolio
Root causeIncidentLeanProblem solving
Root causeProblem solvingQualityIncident
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