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| Criterion |  UX Research Customer Journey Mapping |  Growth A/B Testing |  Growth Funnel Analysis |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 2-4 h | 1-4 Wochen | 1-3 h | 45-60 min |
Participantsdifferent | 4-10 | 1-6 | 1-5 | 2-8 |
Formatdifferent | Workshop | Async | Async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Experiment results, Decision log, Learning summary | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | JourneyServiceService design | ExperimentsGrowthAnalyticsValidation | AnalyticsConversionGrowth | AssumptionsRiskExperimentsValidation |