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| Criterion |  UX Research Customer Journey Mapping |  Growth A/B Testing |  Product Discovery Concierge MVP |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 2-4 h | 1-4 Wochen | 1-4 Wochen | 45-75 min |
Participantsdifferent | 4-10 | 1-6 | 3-10 Kunden | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Experiment results, Decision log, Learning summary | Concierge Learnings, Service Blueprint, MVP Risks | Test Matrix, Test Plan |
Tagsno overlap | JourneyServiceService design | ExperimentsGrowthAnalyticsValidation | MVPValidationServiceDiscovery | ExperimentsValidationDiscoveryOptions |