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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration of MORT Analysis with its method-specific working model.
Operations
MORT Analysis
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.For a safety-relevant event or a system with high protection requirements, the method examines where controls failed. It exposes both technical and organizational gaps.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.
Complexitydifferent
MediumMediumHighHigh
Timedifferent
2-4 h45-90 minMehrere Tage bis Wochen2-8 h
Participantsdifferent
4-102-52-62-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogA3 Report, Action Plan, Root Cause AnalysisMORT Worksheets, Findings per Branch, Corrective Actions, Systemic RecommendationsProblem Analysis, Decision Analysis, Risk Plan
Tagsno overlap
JourneyServiceService design
LeanProblem solvingCoachingOperations
Root causeSafetySystemicIncident
Problem solvingRoot causeDecisionOperations
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