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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration of MORT Analysis with its method-specific working model.
Operations
MORT Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.For a safety-relevant event or a system with high protection requirements, the method examines where controls failed. It exposes both technical and organizational gaps.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
MediumMediumHighLow
Timedifferent
2-4 h45-90 minMehrere Tage bis Wochen15-30 min
Participantsdifferent
4-102-52-62-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogA3 Report, Action Plan, Root Cause AnalysisMORT Worksheets, Findings per Branch, Corrective Actions, Systemic RecommendationsRoot cause notes, Countermeasures
Tagsno overlap
JourneyServiceService design
LeanProblem solvingCoachingOperations
Root causeSafetySystemicIncident
Root causeIncidentLeanProblem solving
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