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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
MediumMediumHighLow
Timedifferent
2-4 h45-90 min2-6 h15-30 min
Participantsdifferent
4-102-53-102-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogA3 Report, Action Plan, Root Cause AnalysisFMEA Table, Risk Priority, Mitigation ActionsRoot cause notes, Countermeasures
Tagsno overlap
JourneyServiceService design
LeanProblem solvingCoachingOperations
RiskQualityOperationsRoot cause
Root causeIncidentLeanProblem solving
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