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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration for ABC Analysis
Operations
ABC Analysis
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h45-90 min30-60 min1-3 h
Participantsdifferent
4-102-51-53-10
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogA3 Report, Action Plan, Root Cause AnalysisABC Classification, Focus Rules, Control ListCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
JourneyServiceService design
LeanProblem solvingCoachingOperations
PrioritizationOperationsPortfolio
JourneyCustomerService designCanvas
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