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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
2-4 h15-30 min1-3 h1-4 h
Participantsdifferent
4-102-62-83-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRoot cause notes, CountermeasuresCause Tree, Evidence Notes, CountermeasuresProblem Statement, Cause Hypotheses, Confirmed Causes, Action Plan
Tagsno overlap
JourneyServiceService design
Root causeIncidentLeanProblem solving
Root causeTreeIncidentQuality
Root causeProblem solvingQualityIncident
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