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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration of MORT Analysis with its method-specific working model.
Operations
MORT Analysis
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a safety-relevant event or a system with high protection requirements, the method examines where controls failed. It exposes both technical and organizational gaps.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.
Complexitydifferent
MediumLowHighMedium
Timedifferent
2-4 h15-30 minMehrere Tage bis Wochen1-4 h
Participantsdifferent
4-102-62-63-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRoot cause notes, CountermeasuresMORT Worksheets, Findings per Branch, Corrective Actions, Systemic RecommendationsProblem Statement, Cause Hypotheses, Confirmed Causes, Action Plan
Tagsno overlap
JourneyServiceService design
Root causeIncidentLeanProblem solving
Root causeSafetySystemicIncident
Root causeProblem solvingQualityIncident
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