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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumLowHighHigh
Timedifferent
2-4 h15-30 min2-8 h0.5-2 Tage
Participantsdifferent
4-102-62-86-12
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRoot cause notes, CountermeasuresProblem Analysis, Decision Analysis, Risk PlanService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyServiceService design
Root causeIncidentLeanProblem solving
Problem solvingRoot causeDecisionOperations
Service designOperationsJourneyBlueprint
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