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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A structured reflection surfaces what was liked, learned, lacked, and longed for. It is a conversation format and does not validate actions automatically.
Agile
4Ls Retrospective
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of a team retrospective with three separate Start, Stop, and Continue areas and a shared action list.
Agile
Start Stop Continue
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a sprint should not only be assessed but also learned from, it captures experience in clear learning categories. It records what worked, what's missing, and what should run differently next time.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood.
Complexitydifferent
MediumLowHighLow
Timedifferent
2-4 h45–75 min0.5-2 Tage30-60 min
Participantsdifferent
4-10Team members involved6-123-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity Backlog4Ls Board, Learning Themes, Improvement ActionsService Blueprint, Fail Points, Ownership MapStart Stop Continue Board, Improvement Actions
Tagsno overlap
JourneyServiceService design
RetrospectiveLearningReflectionTeam
Service designOperationsJourneyBlueprint
RetrospectiveImprovementTeamReflection
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