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Criterion
Paper illustration for Ivy Lee Method
Operations
Ivy Lee Method
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Eat the Frog
Operations
Eat the Frog
Purposedifferent
With a restless workday full of too many open items, the method creates radical simplicity. It directs attention to a short sequence instead of a broad, still-open field.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.The method protects energy and attention for the task that creates the largest progress and is often postponed.
Complexitydifferent
LowLowMediumLow
Timedifferent
5-10 min daily30–60 min per interview30-60 min je Interview15-90 min daily
Participantsdifferent
11 participant per interview5-12 Interviews1
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Daily Priority List, Completion NotesInterview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer QuotesPriority Task, Completion Note, Daily Focus
Tagsno overlap
PrioritizationProductivityExecution
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
PrioritizationProductivityFocusExecution
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