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Criterion
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
HighLowMediumMedium
Timedifferent
1-5 Tage30–60 min per interview30-60 min je Interview1-2 h Setup, laufend
Participantsdifferent
4-121 participant per interview5-12 Interviews2-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Logic Model, Change Objectives, Intervention Components, Evaluation PlanInterview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer QuotesOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
ChangeSystems thinkingCapability
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
DiscoveryOutcomesExperimentsOpportunity
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