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Criterion
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Purposedifferent
Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.
Complexitydifferent
HighMediumHigh
Timedifferent
1-5 Tage1-2 h Setup, laufendHalber Tag bis mehrere Wochen
Participantsdifferent
4-122-84-12
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Logic Model, Change Objectives, Intervention Components, Evaluation PlanAARRR funnel, Metric baseline, Experiment backlogBalanced Scorecard, Strategic Measures, Initiative Map
Tagsno overlap
ChangeSystems thinkingCapability
GrowthMetricsExperiments
StrategyMetricsExecution
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix