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Criterion
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
HighHighMediumMedium
Timedifferent
1-5 TageHalf day2-4 h1-3 h
Participantsdifferent
4-123-124-103-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Logic Model, Change Objectives, Intervention Components, Evaluation PlanLeverage Map, Action StrategyJourney Map, Pain-point List, Opportunity BacklogCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
ChangeSystems thinkingCapability
Systems thinkingChangeStrategy
JourneyServiceService design
JourneyCustomerService designCanvas
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