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Criterion
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitydifferent
HighMediumHighMedium
Timedifferent
1-5 Tage1-3 hHalf day60-120 min
Participantsdifferent
4-121-53-123-8
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop
Outputdifferent
Logic Model, Change Objectives, Intervention Components, Evaluation PlanFunnel report, Drop-off analysis, Optimization hypothesesLeverage Map, Action StrategyFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
ChangeSystems thinkingCapability
AnalyticsConversionGrowth
Systems thinkingChangeStrategy
GrowthRetentionConversion
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