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| Criterion |  Systems Thinking Intervention Mapping |  Growth Flywheel |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Medium | Low | High |
Timedifferent | 1-5 Tage | 60-120 min | 20-35 min | 1-4 Wochen |
Participantsdifferent | 4-12 | 3-8 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | ChangeSystems thinkingCapability | GrowthRetentionConversion | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |