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| Criterion |  Systems Thinking Intervention Mapping |  Growth A/B Testing |  Business Strategy McKinsey 7S |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | High | Medium | Low |
Timedifferent | 1-5 Tage | 1-4 Wochen | 2-4 h | 1-5 Tage |
Participantsdifferent | 4-12 | 1-6 | 3-12 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Experiment results, Decision log, Learning summary | 7S Assessment, Alignment Gaps, Change Actions | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ChangeSystems thinkingCapability | ExperimentsGrowthAnalyticsValidation | OrganizationStrategyAlignmentChange | ValidationExperimentsDemandGrowth |