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| Criterion |  Product Strategy Impact Mapping |  Systems Thinking Theory of Change |  Business Strategy SWOT Analysis |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Theory of Change translates a desired impact into a traceable chain of change. It makes assumptions, intermediate goals, and measurement points visible before a program is rolled out at scale. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 45-90 min | 2-6 h | 30-60 min | 2-4 h |
Participantsdifferent | 3-8 | 4-12 | 3-12 | 3-10 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Theory of Change Map, Assumptions, Outcome Measures | SWOT matrix, Strategic options, Action list | Strategy Canvas, Value Curve, ERRC Actions |
Tags1 shared | OutcomesStrategyBehaviorPlanning | ImpactOutcomesSystems thinkingStrategy | StrategyAnalysisMarketPositioning | StrategyPositioningInnovationValue |