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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
45-90 min20-35 minWochen bis Monate je Goal1-5 Tage
Participantsdifferent
3-81-53-10Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsTest Card with a pre-set thresholdGoals, Idea bank, Step-project list, Tasks, Learning reportsClick Data, Interest Signal, Learning Decision
Tagsno overlap
OutcomesStrategyBehaviorPlanning
ExperimentsValidationDiscoveryHypothesis
RoadmapOutcomesPlanningExperiments
ValidationExperimentsDemandDiscovery
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