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| Criterion |  Product Strategy Impact Mapping |  Business Strategy SWOT Analysis |  Business Strategy Value Chain Analysis |  Business Strategy PESTLE Analysis |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 45-90 min | 30-60 min | Half day | 1-3 h |
Participantsdifferent | 3-8 | 3-12 | 3-8 | 2-10 |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | SWOT matrix, Strategic options, Action list | Value Chain Map, Lever List | PESTLE Map, External Risks, Strategic Questions |
Tags1 shared | OutcomesStrategyBehaviorPlanning | StrategyAnalysisMarketPositioning | StrategyBusiness modelDiagnosisAnalysis | StrategyMarketAnalysis |