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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Storytelling
Facilitation
Storytelling
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
45-90 min45-120 min60–90 min2-4 h
Participantsdifferent
3-81-62-83-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsNarrative Outline, Key Message, Story ArcStakeholder Map, Engagement Plan, Risk Notes7S Assessment, Alignment Gaps, Change Actions
Tagsno overlap
OutcomesStrategyBehaviorPlanning
CommunicationNarrativeStakeholdersFacilitation
StakeholdersAlignmentFacilitationChange
OrganizationStrategyAlignmentChange
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