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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
45-90 min60-90 min1-2 h45-90 min
Participantsdifferent
3-83-64-122-6
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsSalience Diagram, Strategy per ClassAlignment Map, Open Issues, Decision QuestionsCommunication Plan, Channel Matrix, Message Cadence
Tagsno overlap
OutcomesStrategyBehaviorPlanning
StakeholdersFacilitationAlignmentGovernance
AlignmentStakeholdersStrategyFacilitation
CommunicationStakeholdersDeliveryPlanning
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