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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumLowMediumLow
Timedifferent
45-90 min1-5 Tage1-5 Tage25-40 min
Participantsdifferent
3-8NutzertrafficNutzertraffic1-5
Formatdifferent
WorkshopAsyncAsyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tagsno overlap
OutcomesStrategyBehaviorPlanning
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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