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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
45-90 min0.5-2 Tage1-2 h Setup, laufend1-5 Tage
Participantsdifferent
3-84-122-6Nutzertraffic
Formatdifferent
WorkshopWorkshopWorkshop + asyncAsync
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsScenario Set, Strategic Implications, Robust OptionsOpportunity Solution Tree, Experiment Backlog, Learning LogClick Data, Interest Signal, Learning Decision
Tagsno overlap
OutcomesStrategyBehaviorPlanning
StrategyUncertaintyPlanning
DiscoveryOutcomesExperimentsOpportunity
ValidationExperimentsDemandDiscovery
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