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| Criterion |  Product Strategy Impact Mapping |  Product Discovery Pretotyping |  Business Strategy 5-Minuten VC-Check |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 45-90 min | Stunden bis wenige Tage | 5-15 min | 1-3 h |
Participantsdifferent | 3-8 | 1-4 | 1-5 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | ValidationDemandMVP | StartupValidationCompetition | StrategyAnalysisPlanning |