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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumLowLowLow
Timedifferent
45-90 min20–45 min20-35 min1-2 h
Participantsdifferent
3-8Small cross-functional group1-52-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsRisk list, Mitigation plan, Assumption logTest Card with a pre-set thresholdDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
OutcomesStrategyBehaviorPlanning
RiskDecisionFailurePlanning
ExperimentsValidationDiscoveryHypothesis
StrategyDecisionAssumptionsHypothesis
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