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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.
Complexitydifferent
MediumLowMediumLow
Timedifferent
45-90 min20–45 minMultiple workshops over several weeks30-90 min
Participantsdifferent
3-8Small cross-functional group2-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsRisk list, Mitigation plan, Assumption logHooked loop, Trigger map, Reward design, Ethics checkConstraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries
Tagsno overlap
OutcomesStrategyBehaviorPlanning
RiskDecisionFailurePlanning
GrowthBehaviorRetention
ConstraintsDecisionPlanningOptions
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