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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
45-90 min20–45 min1-2 h1-3 h
Participantsdifferent
3-8Small cross-functional group1-81-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsRisk list, Mitigation plan, Assumption logConcept Map, Relationship Labels, Knowledge GapsArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
OutcomesStrategyBehaviorPlanning
RiskDecisionFailurePlanning
KnowledgeConceptsMappingSensemaking
SensemakingDecisionRationale
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