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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitysame
MediumMediumMedium
Timedifferent
45-90 min1-3 h1-2 h Setup, laufend
Participantsdifferent
3-82-82-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsFive Forces Analysis, Competitive Risks, Strategic OptionsOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
OutcomesStrategyBehaviorPlanning
StrategyCompetitionMarket
DiscoveryOutcomesExperimentsOpportunity
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas