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| Criterion |  Product Strategy Impact Mapping |  Business Strategy PESTLE Analysis |  Product Strategy OKRs |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 45-90 min | 1-3 h | 1-2 h Setup | 1-3 h |
Participantsdifferent | 3-8 | 2-10 | 2-20 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | PESTLE Map, External Risks, Strategic Questions | OKR set, Measurement plan, Review cadence | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | StrategyMarketAnalysis | GoalsAlignmentOutcomesMeasurement | StrategyAnalysisPlanning |