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| Criterion |  Product Strategy Impact Mapping |  Decision Making PERT Estimation |  Growth A/B Testing |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 45-90 min | 15-45 min | 1-4 Wochen | 45-60 min |
Participantsdifferent | 3-8 | 1-8 | 1-6 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | PERT Estimate, Expected Value, Risk Notes | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | EstimationUncertaintyRisk | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation |