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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.
Complexitysame
MediumMediumMediumMedium
Timedifferent
45-90 min45-120 min1-2 hWochen bis Monate je Goal
Participantsdifferent
3-83-83-103-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsTOWS Matrix, Strategic Options, Priority ActionsGoals, Idea bank, Step-project list, Tasks, Learning reports
Tagsno overlap
OutcomesStrategyBehaviorPlanning
OptionsDecision framingStrategyComparison
StrategyAnalysisOptions
RoadmapOutcomesPlanningExperiments
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